A business evolves from an idea. An idea originates on a person's mind, while he/she sees a problem and there are too many people who would want that problem to be solved. Of course, the person who comes up with this idea is passionate about the whole thing.
As long as the person is a passionate about the idea, then if (s)he keeps working on that idea. The real turning point happens, when more people get attracted to the solution. People think that he is really solving the problem. This is the case when the business goes into success stage. More people get attracted into the business - automatically things would work out.
For example - Craigslist.org's Craig created the classifieds website and gave it free for all the users and visitors, while all the classified websites were asking money. Craig made the user interface simple that anybody could use it. Simplicity in doing things and do not complicate things. Now, Craig charges the "Post Jobs" feature only and that company is successful.
That is the idea. Say - you have a website - once you have considerable number of visitors, automatically you can convert that website into a business and it will fetch you revenue.
That is what I am talking about. Get many people know about business and that will reach as many people as needed and in fact much more than needed.
Overall Business Thumb rule is - Get more people to know about your business and use your services at low cost or free and they will come to know how special you are - and you will be successful, provided you serve what they need in right manner.
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